Saturday, November 3, 2012
To Show or Not to Show, that is the question at hand
We (Nutmeg Designs) have had some amazing days and moments at craft shows, but we also have had disappointing and grand weekends wishing we were home finishing up commissions in the studio, or having friends over for pizza, or being rested for teaching, or going to a movie...
So we are going to look at data and combine it with our emotions to come up with what will likely be a less than perfect plan. Here is data number one. Margaret compiled a list of super customers, folk who have shown continued support of our art. I was convinced that shows would be minor, but to my dismay the only thing that beat it out was friends made at work. So clearly I have to keep my day job of teaching and keep doing shows. Well, I knew that already.
But we will be doing less shows. Our white board of commissionshas had a steady list on it for many months and we trusted that that would not change, so we signed up for far less shows during the holiday rush. (take your imagination into our studio with your very own commission) Who knows, maybe we will get to a movie.
My day job is still needed, but we feel little pressure for Mosaic Woman to get a gig.
But wait, lets add up those friends... 61.30% of our super customers are friends that have emerged from many a place. No wonder I have made pizza for 48 friends in 2012 and still have many people on the "I want to have them over" list. And being a super client is not required to be invited.
at the end of the year we will examine our sales from 2012 using some new software. More data!